Squarespace Web Designer: Unlock Your Potential in 2025
Being an experienced Squarespace designer, I want to share some useful insights for those interested in becoming designers too.As a Squarespace website designer, your main task is to craft a professional online space for businesses. All it takes is honing your skills and enjoying what you do.
While there are various platforms for building websites, I prefer Squarespace for its user-friendly interface and a plethora of free templates that speed up your work.Becoming a Squarespace designer is a straightforward process, but there are essential steps to take before launching your business to the public.
In this article, I'll guide you through those steps, providing a solid foundation for your journey into Squarespace website designing. Let's get started!
Learn This Skills
If you are looking to become a Squarespace website designer, the first step in your web design journey is getting your skills together to help potential clients. You don’t need a degree or experience, just skills and creativity in web design.
Your role as a Squarespace designer revolves around designing visually appealing websites on the Squarespace platform and getting to know what the client needs and what will best suit them as a Squarespace designer.
Here's a simple roadmap to get you started:
You must work with your communication skills and communicate with potential clients.
Familiarize yourself with the fundamental principles of web design
Learn to create beautiful and simple web interfaces
No prior knowledge of the Squarespace website-building platform.
These fundamentals set you up nicely but don’t stop there. Then keep checking other designers' portfolios to grow and learn. Luckily, however, there are a lot of free resources to be had. You can also search Squarespace tutorials on YouTube, look for quick answers on Google, and even enroll in courses related to it.
What matters in this day and age is applying yourself and working hard to learn. Remember, success as a Squarespace website designer is not out of reach, just keep learning!
Why 2025 is the Best Time to Start?
The web design industry is expected to grow significantly in 2025, driven by:
This increased the escrow for personal branding and small business websites.
Societal impact of improvements in design automation with AI
The rise of no-code platforms making website creation more accessible.
The increase of e-commerce and service-driven businesses needing professional websites
With an easy-to-use CMS, SEO-friendly templates, and built-in e-commerce, Squarespace provides web designers with the tools they need to build beautiful, high-performing websites.
Specify your niche and identify your audience
But starting a Squarespace web design business requires both technical know-how and creative skills. Once you've got that dialed in, you'll want to identify your niche and know what types of clients you will be working with.
Some folks believe that if you focus on a specific group for your website design services, you might not get enough clients. But that's not true. There are over 4.9 billion internet users worldwide, and the number keeps growing. Every industry has a high demand for web design services because everyone wants to establish their brand online.
Selecting a specific niche for your web design business is a wise decision. There’s a wealth of possibilities – just choose one you’re interested in or have some knowledge of. For example, you could become a web developer for dentists or a web developer for musicians. It's all up to you. For ideas, check out this list of over 196 web design niches.
The cool thing about narrowing down your niche is that you'll work on projects you enjoy and know about. If, say, you choose to focus on yoga teachers, you'd only deal with websites for yoga instructors.
And, because your web design business is industry-specific, clients will perceive you as a subject-matter expert. It also allows potential clients to better communicate their needs to you so that you can find a mutual fit. Therefore, spend more time on what you know and choose a niche with profit potential that you are familiar with.
Create a professional portfolio
After you have determined your niche and target clients, the next step in a Squarespace designer portfolio site is to have a site that showcases your work – the projects that you have worked on.
Your portfolio site should be an incredibly clean and professional space where clients can go to learn more about you and your Squarespace web design service.
The main goal is to create a Portfolio that showcases all the projects you have worked on. If you are starting out fresh without any experience under your belt, do the first one for free. In a way, this would help you improve some skills and get some experience.
Once you complete your first project, add your work to your portfolio website, and start charging for your service. For the beginner, $500 to $1500 is reasonable depending on how complex the project is. You also want to display your pricing in your portfolio so clients know your rates.
And so, this is a reminder that your portfolio is not just a collection of projects but a magnet that can draw clients and opportunities. Do exceptional work that inspires potential clients to trust you.
And if you still haven't built your portfolio site, I recommend: using Squarespace 7.1. The only downside is that it’ll make the process of designing and building a professional-looking portfolio a breeze, in very little time.
Market Your Business
Marketing has an important place in any business, so we have to do it with Squarespace web design. You have so many different ways to bring in clients.
Here are some effective ways to find clients:
Enter Squarespace and web design Facebook groups.
Online presence on social media platforms like Instagram and Linkedin.
Take your business to your local businesses
Delve into cold emails and cold calling.
Use freelance websites like Upwork or Fiverr to find projects.
There are many ways to get clients, so you should focus on one or two strategies at a time. It can also be challenging to be doing everything at once.
Find a strategy that works for you and double down on it until you see results.
Join Squarespace Circle
Once you have landed a few Squarespace projects for clients, you should consider getting on the Squarespace Circle.
To apply for membership on the Squarespace Circle, you must have at least three active Squarespace sites that you own or have contributed to. When you fulfill this requirement, great benefits are unlocked for you.
20% off annual plans or use an affiliate fee as a pass-through to your clients as a member of Squarespace Circle You will also get an extended trial period for your new websites – six months instead of two weeks. This trial period is beneficial for your clients.
And if you use MEHDI10 you'll get 10% off the discount on Squarespace.
In addition to the discounts, the Circle program is a fun way to engage with an exciting community. allows you to share ideas and nurture your web design business.
Build your connection
A valuable method to enhance your Squarespace knowledge and design skills is by connecting with experienced designers in the field. Learning from their experiences can serve as inspiration, propelling you towards success. This improvement will elevate you to a higher tier, making you a sought-after Squarespace website designer.
Here are several ways to connect with fellow Squarespace designers:
Join the Squarespace Forum: This online community is a hub for Squarespace users. Engage with other designers, seek advice, and pose questions.
Attend Squarespace events: Events and meetups hosted by Squarespace provide opportunities to meet other designers, learn about new features, and discover best practices.
Follow Squarespace on social media: Stay connected with Squarespace on platforms like Twitter, Facebook, and Instagram. This keeps you informed about the latest Squarespace updates and lets you connect with other designers.
Join a Squarespace user group: Online groups on platforms like Facebook and local meetups for Squarespace designers exist worldwide. Joining a local group allows you to connect with designers in your area.
Participate in online communities and forums: Numerous online communities and forums focus on website design and development, including Squarespace-specific groups. Engaging in these communities helps you connect with designers and learn from their experiences.
A significant advantage of networking with Squarespace designers is the potential for client referrals. When they have more clients than they can handle, these connections may recommend clients to you, opening up additional opportunities for your business.
Effective Strategies for Becoming a Successful Squarespace Designer
Here are a few top tips for speeding up your success:
1. Set Clear Pricing
They offer competitive prices ($500-$1500 for basic sites).
Then, raise prices as you generate some experience & testimonials.
Provide tiered pricing (basic, standard, premium) to lure different kinds of clients.
2. Improve Your SEO Skills
Helping clients to get better ranked on Google.
Include appropriate meta keywords and descriptions.
Assist clients in composing impactful content for their websites.
3. Provide Ongoing Website Maintenance
Provide monthly maintenance options (50-200 per month).
Assist clients with updating content, bug fixes, and performance improvements.
4. Stay Up-to-Date with Squarespace Updates
Squarespace regularly updates features—stay informed so you can offer the best services to clients.
FAQs About Becoming a Squarespace Web Designer
1. Is coding necessary to be a Squarespace designer?
No, although some basic knowledge of CSS can enable you to customize your designs even further than the default templates provided.
2. What would they earn if they were a Squarespace designer?
Beginners charge $500-$1500 per project, while experienced designers earn $3000-$10,000+ for sites that require more complex functionality.
3. How long will it take to learn how to be a Squarespace designer?
With proper learning and practice, you will be able to take clients in 2-3 months.
4. Is Squarespace the right content management system for beginners?
Yes! Squarespace does not need coding and is simple to use, and efficiently suitable for beginners.
5. Are Squarespace sites all that you do or do you know other platforms?
You should specialize in Squarespace first. (You can always scale up to WordPress, Webflow, or Shopify later.)
Final Thoughts
But if the right strategy and dedication are put behind it, then becoming a successful Squarespace web designer in 2025 is 100% achievable.
By following these steps — learning skills, choosing a niche, creating a portfolio, marketing yourself, and networking — you’ll be well on your way to developing a profitable web design business.
Ready to start? So start learning, practicing, and stepping out today!
