Advanced SEO Strategies for Squarespace Websites in 2025

SEO: What You Need to Know

Search engine optimization (SEO) is the process of improving a website to increase its visibility on search engine results pages. It’s like learning to talk to search engines like Google, Bing, or Yahoo so they can easily understand and index your site.

Now you may be thinking, “Why the advanced SEO when I get the basic s?” Now imagine the net, a sprawling metropolis, and your website one of millions of storefronts. Basic (SEO) is your entry ticket to the map, but advanced (SEO) is what gets you above the crowd. It evolved you from an actual needle in a haystack to the North Star — standing tall, clearly visible, and easily discoverable.

While regular SEO techniques focus on basic optimization methods, advanced SEO focuses on developing advanced techniques that adapt to the changing nature of search engine algorithms and user behaviour on the internet. They are your guides in the ever-evolving beta world of web design, helping you not just keep up but stay ahead.

Next, we’ll delve into these tactics, uniquely tailored for Squarespace users. So let’s go through how you can optimize every piece of your site, from its underlying tech to the content you publish..

1. Navigating SEO through Keywords

Keyword research stands as the bedrock of every triumphant SEO plan. Think of it as the roadmap for your content, leading you to the exact terms your potential visitors are querying. Proficiency in recognizing and utilizing these keywords allows you to fine-tune your content to fulfill your audience's requirements and enhance your prominence in search engine results.

2. Strategies for Successful Keyword Research

• Leverage Keyword Research Tools: If you want to find keywords related to your business or industry, then you should make use of tools such as Google Keyword Planner, SEMrush, and Ahrefs. They give you insight into keyword volume, competition, and much more.

• Keyword Competition: Review your competitors’ keywords closely. This can generate new ideas for keywords you missed.

• Decipher Search Intent: Keywords are not all the same. Examine the nature of the search (users are looking for information like “what is SEO” or are ready to buy with “best SEO service”). Identifying search intent enables you to refine your keyword targeting.

• Use Long-Tail Keywords: These are longer and more specific keyword phrases that users use when they are ready to buy or when they use voice search. They tend to yield less competition, as well as being more specific than the more traditional, shorter keywords.
  
  Just keep in mind that keyword research is a cyclical process that goes alongside your business, your audience, and the online world as a whole.

2.1 Using Ahrefs

My top pick among SEO tools is Ahrefs, although it comes with a hefty price tag. Ahrefs is a versatile tool that covers a wide range of functions, from monitoring the SEO performance of keywords on your site to conducting competitive keyword research. The good news is that Ahrefs offers a budget-friendly trial that provides access to its features for just a few dollars. I highly recommend giving the trial a spin, especially for conducting keyword research to fuel your content-planning efforts.

3. On-Page SEO

As such, on-page SEO is an important tactic to help improve the visibility and performance of each of the individual web pages on your website. This entails an upscale methodology to make up for factors that are directly under your enforcement. On-page SEO refers to any optimization that occurs on your actual page, such as meta tags (meta title and meta description) and many other components. These components are the touchpoints of your page in SERP, so it is significant to customize them judiciously with significant keywords and intriguing descriptions. Further, on-page SEO also includes image alt text, which improves accessibility and helps search engines index display content. The other equally important thing is the URL address structure, as in keeping URLs short, meaningful, and keyword-rich. Successful on-page SEO stretches to the optimal use of header tags, internal and external links, and high-quality content targeted towards users. These factors, when incorporated into your website, ameliorate its search engine ranking and optimize user experience.

4. The Importance of On-Page SEO

• Meta Tags: These brief text snippets provide a summary of your page's content. They don't show on the visible page but exist in the page's code. Carefully crafted meta tags can enhance your presence in search engine results pages (SERPs).

• Alt Text: This serves as a description for images on your website, aiding search engines in comprehending image content. It also enhances accessibility for users with visual impairments.

• URL Structure: An organized and logically structured URL can enhance user experience and offer search engines insights into the page's content.

5. Enhancing On-Page SEO within Squarespace

In the digital landscape, where visibility is key, this blog explores the world of on-page SEO within Squarespace. Learn how to fine-tune your site's structure, meta tags, alt text, and more to enhance search engine rankings and attract a broader audience. Discover actionable insights, tips, and techniques to harness the full potential of Squarespace for your online presence. Optimize your Squarespace website like a pro with this informative guide.

6. The In-Depth Guide to Domain Authority and Page Authority

Google employs a complex set of over 200 factors to decide a page's suitability for a particular search result. To simplify the idea, marketers have introduced two terms: domain authority and page authority.

Domain Authority reflects a website's SEO strength concerning a particular topic. For instance, Nike's website excels in domain authority for 'Running Shoes' but lags in 'Stainless Steel Cooking Pots.' It's why authoritative sites like The New York Times swiftly dominate search results.

Domain Authority is an amalgamation of factors, including monthly visits, backlinks, original content pages, and more. Building Domain Authority is a gradual process.

In contrast, Page Authority evaluates how well an individual page or blog post is poised to rank on Google. A page with numerous inbound links, optimal keyword usage, and high-quality content earns a solid Page Authority score. By following the steps in this article, your pages can achieve exceptional page authority.

For website managers, the key takeaway is to consistently create valuable content that caters to your target audience. Over time, your Domain Authority will increase, simplifying your path to ranking well for vital terms in your industry.

7. Extend Your Webpage Title

To kickstart your website's SEO journey, the initial step revolves around refining your website's title. This title serves as the first impression users get when they come across your site in search engine results, and it's crucial to make it stand out.

While many settle for their company's default title, a truly remarkable website goes the extra mile. Alongside your company name, it's beneficial to incorporate the primary keyword that encapsulates your website's essence, typically representing your core product or service.

For instance, if you run a business selling Los Angeles travel guides, you can insert your company name followed by a descriptive tag like '- Los Angeles Travel Guides'. This simple addition not only makes your title appear more comprehensive but also enhances its relevance in Google search results.

To personalize your site's title in Squarespace:

• 1. Go to the 'Marketing' section and select 'SEO.'

• 2.Modify the title under the SEO Title Format menu.

This subtle adjustment can significantly boost your site's visibility and appeal to potential visitors.

8. Incorporate a Site Description

A site description is the concise gray text located beneath your site's title. It's advisable to feature your website's primary keyword and a related term in your description.

Be direct and transparent in your description, outlining precisely what your website offers.

To modify your site description, follow these steps: Navigate to Marketing, select SEO, and edit the text within the 'SEO Site Description' field.

9. Create a Custom URL

A personalized web address not only looks more professional but also contributes positively to SEO compared to the default, seemingly random Squarespace URLs.

To establish your custom URL, follow these steps: Go to Settings, click on Domains, and choose 'Get a Domain.' You can obtain your domain from the available options. Opting for a .com domain is typically a solid choice.

10. Ensure SSL Encryption

The Security of the Website is a Top Priority, Google prefers those websites that give priority to the user data and information security. Fortunately, Squarespace provides built-in SSL encryption for your site. That said, it’s also good practice to double-check that your website has SSL protection. Enabling SSL encryption can be done through three easy steps: First, head to your site's Settings. Next, click on 'Advanced,' then click on 'SSL.' Make sure the 'Secure' box is checked. With SSL encryption enabled, your website will show a little “s” after “http” in its URLs, which will ensure that both you and your users enjoy a secure browsing experience.

11. Complete Your Site's Registration on the Search Console

Utilize Google Search Console, a valuable free tool by Google, to take control of your website's visibility in Google search results. Surprisingly, many website owners overlook the importance of setting up a Search Console account. However, this tool is essential for enhancing your website's online presence and resolving potential search-related issues.

To register your site on Google Search Console, follow these steps:

• Create a Google Account if you don't already have one.

• Log in to your Google Account and register for a free Google Search Console account.

• In your Squarespace dashboard, navigate to Analytics.

• Click on 'Search Keywords.'

• In the pop-up menu, click 'Connect.'

• Log in with your Google Account credentials.

• Click 'Allow.'

Please note that it may take up to 72 hours for Google to populate data and establish the connection. Once it's complete, you'll have direct access to valuable search data within Squarespace.

12. Connect Your Sitemap to Google Webmaster Tools

After setting up your Google Search Console account, the next step is to submit your website's sitemap to Google. A sitemap is essentially a structured list of all the pages on your site. Without submitting a sitemap, there's a chance Google might miss some of your web pages.

Squarespace simplifies this process by automatically generating a sitemap for your website. To submit your sitemap to Google, just follow these easy steps:

• Access 'Sitemaps' in Google Search Console.

• Enter "sitemap.xml" in the 'Add a new sitemap' field.

• Click 'Submit'.‘

Keep in mind that it may take some time for Google to index and review your sitemap.

13. Addressing SEO Challenges on Specific Pages

Troubleshooting Page-Display Issues with Google Search Console

If you encounter problems with how Google displays a particular page from your website, you can resolve them using the URL Inspection tool within Google Search Console. Here's how:

• Access URL Inspection.

• Input the complete URL of the page you want Google to examine.

• Press 'Enter.'

• Click on 'Request Indexing.'

This tool is invaluable for verifying that your pages are being correctly indexed by search engines.

14. Add Internal Links 

As you review your website, consider incorporating links to other pages within your site, but avoid overloading the content. For example, if you have a highly popular blog post, revisit it and insert links to relevant service or product pages. Additionally, if there's a specific landing page that attracts significant traffic, optimize it by including links to other related pages on your website. This not only guides users to more valuable content but also enhances your Squarespace SEO performance by increasing visitor engagement and time spent on your site.

15. Establish Your Google Business Profile (Formerly Known as Google My Business)

The power of a Google Business Profile (previously known as Google My Business / GMB) is something that many entrepreneurs do not focus on. But, using this service can be great for your business.

Links to your website are another way for potential customers to find you. With your free Google Business Profile, potential customers can essentially gain instant access to your business by seeing the critical information they may need to know about you, such as location, operating hours, reviews, and directions.

As you are in the process of filling out your profile, make sure to include different service areas and write a description that is rich in relevant keywords. Make the most of the information you fill out to create a complete and informative profile for your users to refer to.. 16. Add Alt-Tags to Your Images 

Keywords can often be overlooked but are an opportunity to be used on the images of your website. You absolutely must provide each image with its alt-tags.

So, what is an alt-tag, and why is this important? Alt-tags, also known as alternative text tags, are attributes that you can assign to your images. Every alt-tag acts as a counterpart to the respective image, and this piece of information is crucial for the users as well as the web crawlers.

Crawlers such as Googlebots do not understand images on their own. But when you link written descriptions with your images using alt-tags, these images become accessible to crawlers through their related text descriptions. Thus, alt-tags are a great way to extend the bounds of your Squarespace SEO offers, particularly if these descriptions involve relevant keywords.

Additionally, alt-tags function as an integral component for those who suffer from visual disabilities. Screen readers—accessibility software installed on many computers—depend on alt-tags to communicate aloud to users who are blind or visually impaired the information you have offered about images.

17. Get Backlinks 

When your Squarespace website receives mentions and links from other websites, especially those that are prestigious and frequented by a large number of users, it acts like a vote of confidence for your Squarespace website, and users do not ignore it.

These are typically known as inbound or incoming links, and the fact that they come from respectable sources tells users of these sites that your online presence is seeing, potentially, a mark of trust from respectable sources.

In addition, backlinks signal to search engines, such as Google, that other websites have endorsed your content, some of which may have been alive online for years.

If many sites link to the same page on the same website, it may increase the chances for a search engine to rank that page higher than other pages of the same type..

18. Include a Chatbot 

Integrating a chatbot can be a great addition to many Squarespace websites — particularly e-commerce ones. Chatbots provide a continuous stream of communication with potential customers no matter when they reach out to you. For these tireless digital assistants, timely responses are critical in assisting inquiries and, in effect, the conversion of a prospect to a client.

Additionally, chatbots also help to improve visitor engagement and get visitors to stay on your website for longer. This long-time user engagement can slowly help in enhancing the search engine ranking over time.

19. Implement Straightforward Calls to Action

While crafting compelling web content is important, it's equally crucial to encourage your visitors to take specific actions. Your web pages, no matter how well-written, may fall short if you don't include clear and readily accessible calls to action (CTAs) on every page of your site.

CTAs can encompass various prompts, such as:

• Encouragement to reach out through email, phone, or a contact form.

• An enticing offer to download valuable digital resources.

• A suggestion to explore related products or services.

• Recommendations to delve into your exclusive reports.

• Invitations to schedule appointments or consultations.

CTAs serve as signposts guiding your visitors on how to access the information, products, or services you provide. Place CTAs strategically in different locations and formats, including internal links, buttons, pop-ups, and more.

20. Reduce the Sizes of Your Image Files 

Big images can cause dreadfully slow Web page loading speeds. Such a poor experience does not only affect users, but it also hurts your Squarespace SEO by increasing bounce rates and losing a lot of impatient visitors in the process.

The cure is simple: Make your image files a little smaller. Unlike images that will end up in print, online images don’t need to be excessively high resolution. You'll improve the loading time of all of the pages on your site by decreasing the size of all of your images that need to be loaded.

You can resize images manually or use easy image compression software such as Imageoptim. These free asset types improve the load speed of images, augment user experience, and progressively help build your Squarespace SEO. All of these will help you to ensure that you can cut file size in a fast way which also preserves image quality.

21. Customize Your Site's Title Tag

While it can be beneficial to have your site's name in your title tag, it's not an absolute necessity, especially if you're not a widely recognized brand. I prefer to eliminate the default site title extension to gain more control over my titles and avoid unsightly ellipses in case my title becomes too lengthy.

To remove the site name from your page's default SEO description on Squarespace:

• Go to 'Marketing'

• Select 'SEO'

• Choose 'Pages' under Search Appearance

Now, retain only '%p' and remove everything else. This will prevent your site's title from being automatically added to your new pages. But don't worry, if you still want to include your site title at the end of your page title, you can simply type it in manually.

22. Enhance Your Site and GMB Profile with Semi-Professional Visual Content

As you navigate the web, you will probably come across the same recycled stock graphics over and over. Stock images may work for a blog or social media post, though your website and Google My Business (GMB) listing should convey something more unique, something that semi-professional images can offer.

Great images can hang interesting information and can stimulate emotions, and encourage the visitors to take an action for your business. They lend authority and, in return, help you with your SEO. A happy medium between super polished and amateurish, semi-professional images is the sweet spot you strive for on your website.

Think about investing in a photographer who can generate eye-catching images of your products, employees, premises, etc., for your website. Or better yet, buy some decent stock photography so that your website doesn't get lost in the shuffle.

23. Optimize Your Videos 

Is video content featured on your website? If so, there are steps you can take to optimize the user experience and retain visitors for longer periods. Whether videos play a central role on your site or you've crafted instructional content, their quality can significantly impact your online presence.

Here's what you can do for optimization:

• Establish a YouTube channel.

• Upload your videos to this channel.

• Craft keyword-optimized descriptions for your channel and individual videos.

• Utilize the embedding code provided by YouTube to seamlessly incorporate your videos into your Squarespace site.

24. Maintain Heading Structure

Structuring your headings is a pivotal tip to enhance your content strategy. Proper heading structures not only help organize your posts for social media but also significantly boost your potential to feature in Google snippet results.

Consider your page headings as building blocks, akin to the sections in an essay outline. Let's say your article is titled '9 Incredible Places to Visit in Los Angeles.' 

To optimize this, ensure 'Incredible Places to Visit in Los Angeles' is marked as an H2, and individual places as H3 headings. If you need to dive deeper under an H3, create subsections using H4 headings.

In Squarespace blog posts, it's advisable to refrain from using an H1 as it's typically auto-tagged. However, you can employ an H1 for the title of a general page when no top title exists.

For snippet ranking, the key is making your headings self-sufficient. They should provide answers to readers' queries without necessitating further navigation within the post. Surprisingly, this approach increases your chances of outperforming websites with higher domain authority.

25. Write for Your Target Audience 

Next, perhaps the most critical aspect is to know your target audience. The content on your website needs to excite them if you want to genuinely catch their attention.

The challenge is to conform your writing to fit the exact tone and terminology your audience speaks. Let’s say you have 2 different businesses. One is a retirement planning business that targets people in their 60s who are considering retiring. The other one is a career advisory business for teenagers considering career choices.

The content on these two sites will not only differ, but the way you write also needs to be adjusted to correspond to each demographic. Speaking their language can help put your audience at ease. By not delivering that experience, they may feel out of place and leave the site without checking out what it has to offer.

26. Maintain Appropriate Grammar

Interestingly, it's also a significant element in enhancing your website's SEO ranking. Much like Microsoft Word, Google's bots are adept at scanning text for misspellings and grammatical inaccuracies.

Now, if you're not particularly skilled in the grammar department, fear not. I've discovered a straightforward strategy to ensure my grammar remains impeccable.

27. Maintain Your Site

The internet is a strange place, and on the internet, websites sometimes just don't work. This may be due to updates to the underlying platform or tools, making your site look different than the way it was originally designed.

Because the internet environment changes rapidly and at a breakneck pace, it is essential to update your Squarespace website. This is also a good time to visit every part of your site, test that every button works and every link is active, check that the formatting still looks good, and verify that all the information provided is still relevant and useful for your audience.

28. Simplify and Improve Your User Experience (UX)

Achieving exceptional Squarespace SEO doesn't hinge on having the most extensive or extravagant website. In fact, simplicity often proves to be more advantageous for several reasons. Streamlining your website building process can:

• Result in cleaner, user-friendly designs.

• Enhance your website's loading speed, ensuring a swift user experience.

• Make your site more appealing to your target audience.

• Enable you to establish a solid website more quickly, accelerating the realization of SEO benefits.

Rather than complicating your design with unnecessary elements, it's wiser to maintain a streamlined and effective design flow. This approach not only leads to faster loading times but also creates a more enjoyable user experience.

29.Write and Schedule Your Blog Posts in Advance 

Squarespace blog post scheduler is a powerful tool, something you can use to your advantage. And as staying on top of SEO requires regularly optimizing a new round of blogs, there's strategy in this alignment of monthly blog content.

However, you may not always have time to write regularly. This is where composing posts ahead of time and scheduling their publication comes in handy. To help you maximise your time and resources, follow these steps:

• Note down your top 10-20 keywords and start with keyword research.

• Create blog ideas, one for each keyword you selected.

• Create a list of blog titles.

• Block off some time to write 5-10 blog posts.

• Once these posts are created, schedule them for release in the coming months, whether that be on a monthly, bimonthly, or a weekly basis.

If you have the time and writing skills, you may want to write this yourself, or you can have someone on the inside do this as an outsourced task. If you have an in-house writer, hand them your keyword research and your blog titles (and let them improve the titles if they want). Work with them to establish a posting schedule, then let them write and schedule the blogs, focusing each on a single keyword.

If you stay consistent, you will start to see organic SEO improvements. Even if your Squarespace posting schedule is never perfect, you'll still see positive results — but a consistent schedule is better.

30. Make Use of Development Tools 

Using tools that are meant to speed up and simplify the development process is a boon whether you are a developer of websites or a business association that is creating online platforms for your business.

Between the plethora of tools and information available today, finding the truly valuable ones from the noise is a daunting exercise. Ask the developers you look up to, or search online for tools that show up on top for organic search.

Some Solid Development Tools If you want, here are some development tools we use when required.

• Squarespace Websites Tools Extension PRO: This paid subscription will save you time. It additionally offers several perspectives to help you style your site for other tools – laptop computer, tablet, mobile, and so forth

• Fonts Ninja Chrome: This free plugin makes it easy to identify the fonts used on your favorite websites, as well as provides information about their colors, sizes, types, and spacing. Which allows you to recreate attractive styles on your own Squarespace site.

• Coolers Color Palette Tool: This is a great choice for your branding; it helps you design your perfect color combinations for your website.

The more simple and convenient your site, the more convenient it is for the visitors to make their way around it. When users like their experience on your site, they usually spend more time on it. Their experience will naturally improve your Squarespace SEO performance with increased consistency in positive experiences.

31. Make the Most of Google Search Central

Google Search Central is a go-to hub for marketers, business proprietors, developers, or SEO experts. It offers an array of resources, including case studies, comprehensive documentation, SEO starter guides, and a wealth of other materials, all strategically curated to empower you in optimizing your SEO prowess.

32. Regularly Refresh Older Blog Content

We noticed that blog posts tend to get old very quickly. Reviewing your blog at intervals is imperative to check that it is still useful to your audience. If recent posts start receding to the back of your mind or seem more dated than they should be, set aside some time to update them. This could consist of updating statistics, superseding old data, or even adding some novel insights that will wake your blog up. Continue to improve on and even repurpose older content, and you are not only giving value to your readers but also strengthening your website's overall SEO performance. As a result, your blog stands to benefit from improved search engine placement and higher visitor counts.

33. Make Your Blog Posts Visually Stunning

Text alone can often appear uninviting. Even your most captivating blog content runs the risk of being overlooked without the inclusion of visually engaging elements.

To captivate your audience, consider incorporating the following elements into your blog posts to enhance their appeal:

• Images: Visuals, such as photos or illustrations, can break up the text and make the content more enticing.

• Buttons: Use call-to-action buttons strategically to guide readers to specific actions or pages.

• Videos: Video content is a dynamic way to convey information, boost engagement, and keep your audience interested.

• Summaries: Summarizing key points or takeaways can make your content more digestible and reader-friendly.

• Bullet Point Lists: Bullet points organize information, making it easier for readers to scan and absorb essential details quickly.

• Spacers: Use spacing wisely to improve readability and create a visually pleasing layout.

By incorporating these elements, you not only beautify your blog posts but also enhance user experience, making your content more accessible and engaging. This can help attract and retain the interest of your audience, ultimately improving the impact of your blog.

34. Keep Your Clients in the Spotlight

There is no doubt that building a captivating site is a good thing, but it becomes truly valuable when it serves your desired audience and return customers.

Your site is a mirror of your enterprise, but it should be more than pretty photos: it should provide real, useful help for your customers. Your site should be serving your clients first and foremost, both in a way that is relevant to them and expected. Not applying this customer-focused approach not only helps them stick with your brand but also goes a long way in positively enhancing your Squarespace SEO.

At the End of the Day, the more you focus your Squarespace site around meeting your clients’ needs and connecting with them, the better chance you have at boosting your SEO performance. Your website gets more user-friendly, it is so easy to discover, which leads to more wins..

35. Create a Custom 404 Page 

A 404 error page emerges when a visitor attempts to reach a non-existent page on your website. The default server error pages are typically bland and uninspiring.

• However, when you design your own unique 404 error page, you have the opportunity to enhance this experience. Your customized 404 error page can:

• Add a touch of humor when appropriate, providing a more user-friendly and engaging atmosphere

• Offer links to existing pages on your site, enabling users to easily navigate to relevant content with a simple click

• Infuse elements of your branding to maintain a consistent look and feel with the rest of your website.

It's important to note that while customizing your 404 page is beneficial, avoid redirecting it to existing pages. Such redirects can frustrate search engines and confuse users. Instead, provide a clear and informative error page that guides visitors and maintains a positive user experience.

36. Analyze Data 

Devote ample time to the thorough examination and assessment of the extensive analytical data generously provided by both Squarespace and Google concerning your website's performance. This analytical endeavor will illuminate the efficacy of various facets of your Squarespace SEO strategy and pinpoint areas in need of refinement.

Numbers and data serve as a treasure trove of valuable insights into traffic dynamics. They unravel crucial information such as:

• Peak periods of high visitor traffic to your site.

• The most sought-after and frequented pages by your visitors.

• The duration for which individuals engage with your website.

• Identification of the keywords that excel in driving traffic.

• Identification of underperforming keywords.

• Evolution of visitor behavior and trends over time.

This meticulous analysis offers a comprehensive view of your website's performance, empowering you with the knowledge required to optimize your SEO strategy for superiority.

 37. Add Meta Descriptions

On Squarespace and virtually every website development platform, you're granted the valuable opportunity to craft compelling meta descriptions for your web pages. Don't miss this chance.

Craft unique meta descriptions for every page, keeping them succinct at around 160 characters. It's a wise strategy to infuse each description with a contextually relevant keyword that complements the page's content.

In addition, for each page on your website, fashion a distinct website title, maintaining it within the 60 to 70 character range.

Think of your meta descriptions as informative advertisements. They should be constructed with the intention of enticing individuals to click on your website when presented with search results. A well-crafted meta description can be the hook that draws visitors to explore what your site has to offer.

FAQ

1. Is Squarespace good for SEO in 2025?

Sure, Squarespace has built-in SEO tools, but to rank better, you need advanced strategies like custom schema markup and speed optimization.

2. How to Increase Speed for SEO SquarespaceSite?

Optimize images, implement lightweight fonts, enable AMP for blogs, and reduce unnecessary scripts.

3. Is there structured data (schema markup) support for Squarespace?

Yes, but you have to insert JSON-LD code for advanced SEO benefits.

4. How do I do SEO on my blog posts in Squarespace?

These include things like adding keyword-rich titles, writing engaging meta descriptions, inserting internal links, and optimizing images with alt text.

5. How can I enhance local SEO within a Squarespace site?

Put your business address with the right schema, optimize your Google My Business profile, and also integrate local keywords