How to redirect Squarespace forms to a freebie or thank you page
If you own a website, it's likely you have a form for visitors to provide their contact details or other information. When a form is submitted, it's a best practice to redirect users to a thank you page. This page not only confirms their submission but also offers additional resources or freebies.
Have you ever filled out a form online and been left wondering whether your information went through, staring at a blank screen? It's a frustrating experience that you should avoid subjecting your website visitors to.
In this article, we'll guide.
Designing a Thank You or Freebie Page
Keeping a few important facts in mind, let’s have a look at how to create a thank you page after Squarespace form submission. The first thing you should do is make it a multi-layout page that is visually appealing and readable, and the message you want to convey with gratitude for your visitors for filling out your form should be showing up in big letters.
If you like the thank you note, you can share links or resources seen as valuable. This might include links to your social profiles, links to other relevant pages on your site, and an option to download a freebie associated with what your form is about. These thoughtful touches can lead to higher levels of visitor engagement and establish your business as a trusted source of valuable information.
Now that you know what layout the page should have and what content it should contain, you are ready to start constructing it. Building a Form Redirect Page
Add a new page to your Squarespace menu and place it under the 'Not Linked' category.
Start developing this page by adding the key elements that speak to your audience. Whether to thank them for signing up for your newsletter or for some other purpose, one must create a thank you page that serves each purpose in the best possible manner.
You are also able to improve the value of this page by adding links or other resources. Guide your visitors to your social accounts, blog posts, or appointment calendar for a consultation. The sky is the limit, but the vital aspect is that you should present the content in a precise manner to make it helpful for your visitors and provide them with the relevant source of information and resources.
Instead of merely directing people to various parts of your site, you can even sweeten the deal by providing them with a freebie in return for their details. This is the approach where you not just show your thankfulness but also reward your audience.
Create Your Thank You Page with a Downloadable File
To guide your visitors to a free downloadable resource, such as a PDF or Zip File, you'll need to first upload the file you wish to share on your Squarespace website as a link.
On your thank you page, incorporate a button or text link that will direct users to download the materials you're offering.
Click on the button or text to insert the link. Rather than linking it directly to another page or an external URL, click on the cog icon, which will open the Link Editor window.
Under the "File" section, choose "Upload File" and select the material you intend to share with your audience.
Once the upload is successful, you should see your file displayed on the screen. Ensure that the checkbox next to your file is selected and click "Save" in the upper left corner.
Your button will now automatically generate a link to the uploaded file.
This way, when your visitors click the button, they'll have direct access to download your valuable resource!
Configure the Form Redirect
To set up the form redirect, follow these steps:
Go to the page containing the form or newsletter block that you want to redirect.
Locate the form content block and click the Edit button (represented by a pencil icon).
Within the form editor, navigate to the Content tab and click on Post-Submit.
Enable the Redirect option, which will reveal a new field for entering the URL of the redirection page.
Enter the URL of your thank you page or the desired destination page for the form submission.
If you're unsure of the URL, click the cog icon, select "Page," and choose your desired page from the dropdown menu.
Don't forget to save your changes by clicking the Save button within the form block settings.
This setup ensures that your form will redirect users to the designated page after submission.
Check the Form Redirect in Action
Lastly, it's essential to run a test on your form and thank you page to verify that everything functions smoothly.
Complete the form as if you were a visitor and check that you're redirected to the thank you page as intended. Ensure that any supplementary resources are accessible as anticipated. Once you've conducted these tests and everything works seamlessly, your new form is all set to gather leads and offer added value to your site's visitors!
Tips for Designing a High-Impact Freebie or Thank-You Page
What Makes a Thank-You Page Effective?
A well-designed thank-you page not only confirms form submission but also engages users further. Here’s how you can create high-impact pages:
Use Strong Headlines:
Example: “Thank You for Signing Up! Your Free Guide is Ready.”
Keep the headline bold, relevant, and action-oriented.
Add a Clear Call-to-Action (CTA):
Use phrases like "Download Your Guide," "Explore Our Blog," or "Join Our Webinar."
Ensure the CTA button is prominent with contrasting colors.
Incorporate Visuals:
Use images, GIFs, or videos that align with your brand. For example, if delivering a PDF, include its preview.
Enable Tracking Tools:
Add Google Analytics or Facebook Pixel tags to track user behavior on this page.
Encourage Social Sharing:
Add share buttons to encourage users to spread the word about your freebie or service.
Advanced Redirect Techniques
What Are Some Advanced Squarespace Redirect Options?
If you want to enhance your redirects, consider the following advanced methods:
Dynamic Redirects with JavaScript:
Use custom JavaScript to create conditional redirects. For example, direct users to different pages based on their form inputs.Third-Party Integrations:
Use tools like Zapier to automate form submission workflows, such as sending data to email marketing software and redirecting users simultaneously.
Track Conversions with Event Tags:
Add event tags to your thank-you page to trigger actions like firing a Facebook Pixel or Google Ads conversion.Integrate APIs for Automation:
Use APIs to dynamically generate thank-you URLs for personalized experiences.
Frequently Asked Questions
Can I Redirect to an External URL in Squarespace?
Yes, enter the external URL in the Redirect URL field of the form block. Ensure the link starts with https://.
Why Is My Form Redirect Not Working?
The most common issues are:
Incorrect URL formatting.
Page not published or accessible.
Cache or browser conflicts.
How Can I Track Redirect Performance?
Use UTM parameters or analytics platforms (e.g., Google Analytics) to track user engagement and conversions on thank-you pages.
