5 Essential Pre-Shoot Tips for Capturing Professional Photos
While having your photographs taken, certain expectations are vested in your photographer's adeptness in posing, lighting, and composition. As a patron and the focal point, the assumption is that you can simply appear, allowing the enchantment to unfold, correct? While a substantial part hinges on the photographer's proficiency, an equally significant portion is contingent upon your preparations for the impending portrait session.
What steps can you take to ensure optimal photos and a delightful session? I've crafted an exhaustive compilation of measures to enhance the success of your session significantly.
This post is intended to function as a comprehensive overview, complete with links directing you to more elaborate articles for detailed insights.
In perusing someone's Facebook timeline, Instagram feed, Pinterest boards, or website that captivates and beckons exploration, what emerges as the most prominent feature?
Extraordinary visuals. When scouring extensively for a website template to employ, what tends to allure you towards one rather than another? The extraordinary, vibrant photos showcased in the preview template (disregarding the fact that these images aren't yours but undeniably captivating!). Whether embarking on the creation of your maiden website, revamping an existing one, or undergoing a complete business metamorphosis, there exists an indispensable element: the orchestration of a professional photoshoot.
1. Design a Color Scheme
For a professional photoshoot exact color coordination between your attire, makeup, backdrop, and culinary elements and your brand is not imperative, but avoiding clashes is crucial.
If the color scheme for your brand and website remains uncertain, it's advisable to abstain from scheduling a professional photoshoot. Allow me to reiterate: if your business hasn't reached the point of serious commitment where you've chosen representative colors, it is unwise to allocate hundreds or thousands of dollars for a photoshoot.
Are you aiming to create a calming atmosphere for individuals dealing with anxiety? If so, steer clear of red, as its presence can be overly agitating.
Understanding your target audience is a prerequisite before delving into any visual aspects for your business, including photographs.
2. Both Candid and Posed Photo Should Take
Candid and carefully posed photographs fulfill two different functions in your online representation, both of which are necessary for your site and your business.
Candid shots are used when making captivating pins for Pinterest, real-life behind-the-scenes peeks on Facebook and Instagram, and as full-width images and headers on your website.
On the other hand, formally posed photos are a requirement for your About page, elections in your sidebar, social media profile pictures, webinar sign-up pages, guest posts on external sites, and anywhere that might need your biography.
But now that I'm doing webinars with other business owners, writing guest posts, and featuring in other people's online discussions, I accept the need for them.
All you need is one great headshot where you stare down the camera confidently, an image you’re willing to put out there. This creates a consistent underlying image across all social media platforms, commenting services like Disqus, and networking platforms such as Slack.
3. Natural and Solid Background
You probably didn't plan to shoot with solid backgrounds, and I get it, the fault lies with everyone. Despite this fact, clear images of yourself posed on a solid warm background can be useful in many situations, especially when you need a pic that allows for easy text overlay.
Regardless of whether the solid background is a plain white or colored one, make sure that you get a range of photos with different facial expressions and body poses. These can also be great tools for use in your marketing efforts.
Your photographer can do this with a drop sheet background or even just a smooth solid wall. Fast forward a year or two, the faceplate in need of an image for a webinar sign-up page or some other marketing use, you can select from a series of images that nobody else has yet experienced.
4. Practice Hair and Makeup
Investing in professional hair and makeup services for your photoshoot? It's advisable to conduct a test run for both. Ensuring that both elements align with your expectations in advance alleviates concerns about your appearance on the actual photoshoot day.
Even if you're handling your hair and makeup personally, dedicating time to practice ensures that you master the portrait look you desire.
5. Make a Short List
When I began compiling a checklist of essential shots for the photoshoot, there was a concern that my meticulousness might be perceived as high maintenance by the photographer. Surprisingly, she was genuinely excited about it!
In fact, she expressed a wish for all her clients to be as organized, acknowledging that it significantly streamlines her tasks. While I was in the midst of hair and makeup, she could efficiently commence capturing some of the shots outlined in the list.
The list served as a handy reference throughout the day. If there was ever a moment where we felt we might be falling behind schedule, consulting the list provided clarity on the remaining shots needed.
The collective sentiment was one of focus and relaxation, knowing that we were systematically capturing everything essential. This was particularly crucial given the photographer's out-of-town status, leaving no room for a second day of shooting.
FAQs About Preparing for a Professional Photoshoot
1. How far in advance should I plan my photoshoot?
It’s best to start planning your photoshoot at least 2-4 weeks in advance. This allows time to choose outfits, finalize your color scheme, and schedule hair and makeup trials.
2. What should I wear for my photoshoot?
Choose outfits that complement your brand colors and avoid busy patterns or distracting logos. Solid colors and neutral tones often work best for a professional look.
3. Should I hire a professional makeup artist and hairstylist?
If your budget allows, hiring a professional can enhance your overall look and ensure you appear polished on camera. If you’re doing your own hair and makeup, practice in advance to perfect your desired style.
4. How many outfit changes should I bring?
It’s recommended to bring 2-3 outfit options for variety. This way, you can capture different looks and use them across various platforms.
5. Should I bring props to my photoshoot?
Props can add personality to your photos and make them more engaging. Consider bringing items that relate to your brand, such as a laptop, coffee mug, notebook, or products you sell.
6. What should I do if I feel awkward in front of the camera?
If you’re camera-shy, practice different poses in front of a mirror before your session. Also, consider working with a photographer who makes you feel comfortable and can guide you through natural, flattering poses.
By following these 5 essential pre-shoot tips, you’ll be well-prepared to capture stunning professional photos that align with your brand and business goals.
Want more detailed guides on brand photography? Check out our in-depth resources for additional tips and inspiration!
